Last Refreshed: 11/16/2024 2:50:12 PM
Last Refreshed: 11/16/2024 2:50:12 PM
HEALTHIER CHOICES Healthy food leads to healthy communities

Healthy food leads to healthy communities by reducing the risk of chronic diseases and contributing to a community’s overall resilience and vitality. Our customers look to us for fresh, healthy inspiration for delicious, nutritious family meals, every day. Our brands work to help make customers and associates more aware of what they eat and how it impacts their health. They inspire customers and provide healthier food in stores and online. They continue to add healthier products to their assortments and keep reformulating own-brand products to reduce salt, sugar and fat and increase vitamins, whole grains and fiber.

49.8% of total own-brand food sales from healthy products in 2020
HEALTHIER CHOICES Our approach

We aim to make healthier eating commonplace. By making fresh, nutritious and delicious food available and affordable for everyone, we contribute to healthier communities. Our strong local brands and their broad ranges of products offer fresh inspiration every day. With an assortment that includes affordable nutritious choices, and with recipes, support services and transparent labeling, our brands are making healthier eating easier. With engaging activities, we are making healthier food appealing and fun. We strive to provide healthier choices and guidance to our customers while at the same time offering the wide range of products consumers demand. 

HEALTHIER CHOICES How we enable healthier eating

SuperPlus loyalty program at Delhaize Belgium

Health magazine at Albert Heijn

Nutrition education microsite at Hannaford

Guiding Stars to help customers choose